See Beyond the Ordinary

Welcome to Rewrites, where timeless design meets modern innovation. Our premium eyewear is crafted for those who embrace style, performance, and the spirit of new beginnings. With the finest materials, cutting-edge technology, and a passion for quality, our frames are designed to elevate your every moment—helping you step into each day with confidence and clarity.

Shop Eyewear

As Seen On

  • Mona Kattan

    Co-Founder of Huda Beauty, Founder of Kayali Fragrance, and cast member of Dubai Bling, Mona Kattan stuns in the Unfazed Black/Grey sunglasses.

  • Nicole Garcia

    Former WWE Wrestler & TV Personality Nicole Garcia turns heads in the Unfazed Black/Grey sunglasses.

  • Mona Vand

    Wellness Expert, Pharmacist & the stylish wife of Gary Vaynerchuk Mona Vand embraces effortless elegance in the Unfazed Black/Grey sunglasses.

  • Lu Kala

    Lu Kala brings sleek sophistication to the red carpet in the Unfazed Transparent/Grey sunglasses.
1 4

Confidence in Every Detail

Elevate your look with our top sunglasses, crafted from premium Italian Mazzucchelli acetate. Designed for both style and durability, these April bestsellers feature scratch-resistant lenses and 100% UV protection. Step out in confidence with sunglasses that keep you looking sharp and protected as the days get brighter.
1 3

Join Our Community

Event Series

At Rewrites, our mission extends beyond creating products. We are dedicated to fostering a mindset that empowers you to embrace your boldest, most confident self. Interested in connecting or partnering with us?

Reserve Your Spot

Meet Our Founder

The desire to create confidence through sunglasses was inspired by Joyce Gereige, our founder who was born in Canada and is of Lebanese descent. Drawing inspiration from her personal and professional journey, including over 6 years as a fashion stylist in the Middle East.

Joyce seamlessly translated her learnings from challenging and rewarding paths into creating exceptional products. Fueled by experience and instinct, she curates the finest eyewear, marrying top-tier materials with cutting-edge technology. Each frame is designed not just as an accessory but as a comfortable investment in your everyday style.

Our Story

Featured in

  • Villa88 Rewrites sunglasses feature
    "When an accomplished fashion stylist launches their own brand it’s a time to pay attention, and we couldn’t have been more excited to learn that UAE-Canada based creative, Joyce Gereige, has turned her hand to creating a unisex collection of chic sunglasses."
  • Grazia Middle East Rewrites feature
    "Rewrites is a new eyewear label reinvigorating the accessories sector this summer with its debut collection of innovative eyewear. Founded by fashion stylist Joyce Gereige, this visionary eyewear label offers creative takes on classic makes, such as its tortoiseshell and black eyewear frames that are finished with blue lenses and gold accents."
  • Rewrites Unfazed Sunglasses in Tortoiseshell/Blue: Spotlighted in Marie Claire Arabia's November 2023 Trend Pages
1 3

Beyond The Frames

View all
1 3
View all