See Beyond the Ordinary

Welcome to Rewrites, where timeless design meets modern innovation. Our premium eyewear is crafted for those who embrace style, performance, and the spirit of new beginnings. With the finest materials, cutting-edge technology, and a passion for quality, our frames are designed to elevate your every moment—helping you step into each day with confidence and clarity.

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Trusted By

  • Mona Vand

    Wellness expert, pharmacist, and the effortlessly chic wife of Gary Vaynerchuk. Known for her approach to health and style, she embodies confidence, elegance, and balance. With a passion for living well and looking good, Mona is the perfect blend of sophistication and authenticity.
    Shop Mona’s Picks 

  • Nicole Garcia

    WWE wrestler & TV personality, Nicole Garcia, is a force to be reckoned with. Known for her fierce determination and bold personality, she commands attention wherever she goes. Nicole’s style is just as striking as her career—confident, daring, and always authentic.
    Shop Nicole’s Picks 

  • Mona Kattan

    Co-founder of Huda Beauty, founder of Kayali Fragrance, and star of Dubai Bling, Mona Kattan radiates both ambition and grace. Known for her entrepreneurial drive and effortless beauty, she has built a legacy that blends passion with elegance, inspiring countless others along the way.
    Shop Mona’s Picks 

  • Lu Kala

    Currently living her Pretty Girl Era, Lu Kala is a singer, songwriter, and style icon who knows how to make a statement. With her hit songPretty Girl ERand a bold sense of self, she embodies confidence, charm, and effortless elegance wherever she goes.
    Shop Lu’s Picks 
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Unfazed, Unstoppable, Unmatched

Designed with you in mind, our sunglasses are crafted from premium Italian Mazzucchelli acetate to deliver the perfect combination of luxury and durability. Featuring scratch-resistant lenses and 100% UV protection, these April bestsellers are made for those who exude confidence and remain unshaken, no matter the challenge.
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  • Our cutting-edge lens technology delivers unparalleled visual clarity and premium polarization. Featuring a scratch-resistant coating, these lenses block 100% of harmful UV rays up to 400 nanometers. Lightweight yet highly impact-resistant, they’re designed to protect and nourish your eyes. At Rewrites, we’re all about empowering you to see the world clearly—and step into it with bold confidence.

  • Mazzucchelli: six generations, one mission—excellence in innovative, quality craftsmanship. Leaders in Cellulose Acetate production, offering eco-friendly frames that return to nature without harm.

  • At Rewrites, every detail is crafted with care and purpose, from concept to creation. We’re driven by our commitment to transparency, durability, and longevity, ensuring each piece meets the highest standards. With over 12 years of experience and trusted partnerships with world-class luxury brands, our manufacturer helps bring our vision to life. Our collection is designed to not only enhance your style but also offer lasting satisfaction and pride in ownership.

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Meet Our Founder

The desire to create confidence through sunglasses was inspired by Joyce Gereige, our founder who was born in Canada and is of Lebanese descent. Drawing inspiration from her personal and professional journey, including over 6 years as a fashion stylist in the Middle East.

Joyce seamlessly translated her learnings from challenging and rewarding paths into creating exceptional products. Fueled by experience and instinct, she curates the finest eyewear, marrying top-tier materials with cutting-edge technology. Each frame is designed not just as an accessory but as a comfortable investment in your everyday style.

Our Story

Featured in

  • Grazia Middle East Rewrites feature
    "Rewrites is a new eyewear label reinvigorating the accessories sector this summer with its debut collection of innovative eyewear. Founded by fashion stylist Joyce Gereige, this visionary eyewear label offers creative takes on classic makes, such as its tortoiseshell and black eyewear frames that are finished with blue lenses and gold accents."
  • Villa88 Rewrites sunglasses feature
    "When an accomplished fashion stylist launches their own brand it’s a time to pay attention, and we couldn’t have been more excited to learn that UAE-Canada based creative, Joyce Gereige, has turned her hand to creating a unisex collection of chic sunglasses."
  • Rewrites Unfazed Sunglasses in Tortoiseshell/Blue: Spotlighted in Marie Claire Arabia's November 2023 Trend Pages
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Join Our Community

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At Rewrites, we’re more than just a brand—we’re on a mission to inspire you to embrace your boldest, most confident self. Whether you’re interested in connecting or partnering with us, we’d love to collaborate and create something extraordinary together.

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Beyond The Frames

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