Where Style Meets Purpose

Step into the world of Rewrites, a place where we’re rewriting the rules of fashion. We create premium eyewear designed for those who value both form and function—crafted with the finest materials, advanced technology, and a timeless sense of style. Designed for your everyday hustle, built to last.

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Featured in

  • Grazia Middle East Rewrites feature
    "Rewrites is a new eyewear label reinvigorating the accessories sector this summer with its debut collection of innovative eyewear. Founded by fashion stylist Joyce Gereige, this visionary eyewear label offers creative takes on classic makes, such as its tortoiseshell and black eyewear frames that are finished with blue lenses and gold accents."
  • Rewrites Unfazed Sunglasses in Tortoiseshell/Blue: Spotlighted in Marie Claire Arabia's November 2023 Trend Pages
  • Villa88 Rewrites sunglasses feature
    "When an accomplished fashion stylist launches their own brand it’s a time to pay attention, and we couldn’t have been more excited to learn that UAE-Canada based creative, Joyce Gereige, has turned her hand to creating a unisex collection of chic sunglasses."
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Shop Our Bestsellers

Confidence begins with clairty. Crafted from premium Italian Mazzucchelli acetate, our bestsellers feature a scratch-resistant coating and 100% UV protection—blocking up to 400 nanometers.

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Meet Our Founder

The desire to create confidence through sunglasses was inspired by Joyce Gereige, our founder who was born in Canada and is of Lebanese descent. Drawing inspiration from her personal and professional journey, including over 6 years as a fashion stylist in the Middle East.

Joyce seamlessly translated her learnings from challenging and rewarding paths into creating exceptional products. Fueled by experience and instinct, she curates the finest eyewear, marrying top-tier materials with cutting-edge technology. Each frame is designed not just as an accessory but as a comfortable investment in your everyday style.

Our Story

As Seen On

  • Nicole Garcia

    Former WWE wrestler & TV personality

  • Mona Kattan

    Co-Founder of Huda Beauty, Founder of Kayali Fragrance, & cast member on Dubai Bling

  • Mona Vand

    Wellness Expert, Pharmacist, & the stylish wife of Gary Vaynerchuk

  • Lu Kala

    Canadian Pop-Star

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At Rewrites, our mission extends beyond creating products. We are dedicated to fostering a mindset that empowers you to embrace your boldest, most confident self. Interested in connecting or partnering with us?

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