See Beyond the Ordinary

Step into the world of Rewrites, a place where we’re rewriting the rules of fashion. We create premium eyewear designed for those who value both form and funcation—crafted with the finest materials, advanced technology, & a timeless sense of style. Designed for your everyday hustle, built to last.

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Trusted By

  • Joelle Mardinian

    The visionary founder of Clinica Joelle, Maison De Joelle, Eye Candy, and Dab Dub, Joelle Mardinian is a global beauty mogul, entrepreneur, and media personality. Renowned for her dedication to empowering women and her impeccable style, Joelle continues to inspire and lead by example.
    Shop Joelle's Picks 

  • Mona Kattan

    Co-founder of Huda Beauty, founder of Kayali Fragrance, and star of Dubai Bling, Mona Kattan is a true powerhouse of ambition and elegance. With her relentless drive and effortless beauty, she continues to leave a lasting impact, blending passion with purpose and inspiring those around her.
    Shop Mona’s Picks 

  • Nicole Garcia

    WWE wrestler and TV personality, Nicole Garcia is a true trailblazer in sports entertainment. Known for her fierce determination and captivating presence, she leaves an unforgettable impression wherever she goes. With a style as bold and authentic as her career, Nicole continues to push boundaries and inspire with her confidence and power.
    Shop Nicole’s Picks 

  • Mona Vand

    The stylish wife of Gary Vaynerchuk, Mona Vand is a former pharmacist turned wellness expert and entrepreneur. Known for her holistic approach to health and beauty, she inspires others to embrace clean living and self-care. With a perfect blend of sophistication and authenticity, Mona continues to lead with elegance in the wellness community.
    Shop Mona’s Picks 

  • Lu Kala

    The powerhouse voice behind“Pretty Girl Era,”LU KALA is redefining pop with fearless energy and bold self-expression. Unapologetic and unforgettable, she’s leading a new wave of confidence and individuality.
    Shop Lu's Picks 

  • Hyla Nayeri

    A visionary entrepreneur and co-founder of the cult-favorite swimwear brand 437, Hyla Nayeri is known for redefining confidence through fashion. Her fearless drive and commitment to inclusivity have made her a standout in the world of modern entrepreneurship. Effortlessly blending boldness with elegance, Hyla continues to inspire a new generation of women to lead with purpose and style.
    Shop Hyla’s Picks 
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Unfazed, Unstoppable, Unmatched

Crafted from Italian Mazzucchelli acetate, our sunglasses are more than just an accessory—they’re a statement of strength, sophistication, and self-assurance. With scratch-resistant lenses and full UV protection, they’re built for those who move through the world with purpose, embracing every challenge with confidence. Wherever life takes you, these sunglasses are designed to help you show up as your best self.
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  • Our cutting-edge lens technology delivers unparalleled visual clarity and premium polarization. Featuring a scratch-resistant coating, these lenses block 100% of harmful UV rays up to 400 nanometers. Lightweight yet highly impact-resistant, they’re designed to protect and nourish your eyes. At Rewrites, we’re all about empowering you to see the world clearly—and step into it with bold confidence.

  • Mazzucchelli: six generations, one mission—excellence in innovative, quality craftsmanship. Leaders in Cellulose Acetate production, offering eco-friendly frames that return to nature without harm.

  • At Rewrites, every detail is crafted with care and purpose, from concept to creation. We’re driven by our commitment to transparency, durability, and longevity, ensuring each piece meets the highest standards. With over 12 years of experience and trusted partnerships with world-class luxury brands, our manufacturer helps bring our vision to life. Our collection is designed to not only enhance your style but also offer lasting satisfaction and pride in ownership.

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Meet Our Founder

The desire to create confidence through sunglasses was inspired by Joyce Gereige, our founder who was born in Canada and is of Lebanese descent. Drawing inspiration from her personal and professional journey, including over 6 years as a fashion stylist in the Middle East.

Joyce seamlessly translated her learnings from challenging and rewarding paths into creating exceptional products. Fueled by experience and instinct, she curates the finest eyewear, marrying top-tier materials with cutting-edge technology. Each frame is designed not just as an accessory but as a comfortable investment in your everyday style.

Our Story

Join Our Community

Event Series

At Rewrites, we’re all about celebrating your boldest self. Our event series is more than just gatherings—it’s about building connections, sparking growth, and inspiring each other to be the best version of ourselves. Whether it's exploring fashion, wellness, or diving into meaningful conversations, these events are designed to energize and empower you.
Come be part of something extraordinary. Let’s create, grow, and elevate together.
Reserve Your Spot

Beyond The Frames

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  • #RewriteYourMindset: Movement as Medicine

    #RewriteYourMindset: Movement as Medicine

    At Rewrites, we believe that true style begins within. How we feel—physically, mentally, emotionally—shapes how we show up, what we wear, and how we move through the world. That’s why...

    #RewriteYourMindset: Movement as Medicine

    At Rewrites, we believe that true style begins within. How we feel—physically, mentally, emotionally—shapes how we show up, what we wear, and how we move through the world. That’s why...

  • Founder Feature: Joyce Gereige on Style, Entrepreneurship & Staying True to Your Vision

    Founder Feature: Joyce Gereige on Style, Entrep...

    From Styling Icons to Building a Purpose-Driven Brand — A Conversation with Joyce Gereige In the latest episode of The REFIND Take, our founder Joyce Gereige shares her inspiring journey...

    Founder Feature: Joyce Gereige on Style, Entrep...

    From Styling Icons to Building a Purpose-Driven Brand — A Conversation with Joyce Gereige In the latest episode of The REFIND Take, our founder Joyce Gereige shares her inspiring journey...

  • STYLE GUIDE: Spring RSVP

    STYLE GUIDE: Spring RSVP

    Spring is officially here, and with a full calendar of invites and RSVPs, it's time to step up your style game. Whether you're headed to a chic brunch, an outdoor...

    STYLE GUIDE: Spring RSVP

    Spring is officially here, and with a full calendar of invites and RSVPs, it's time to step up your style game. Whether you're headed to a chic brunch, an outdoor...

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Featured in

  • Grazia Middle East Rewrites feature
    "Rewrites is a new eyewear label reinvigorating the accessories sector this summer with its debut collection of innovative eyewear. Founded by fashion stylist Joyce Gereige, this visionary eyewear label offers creative takes on classic makes, such as its tortoiseshell and black eyewear frames that are finished with blue lenses and gold accents."
  • Villa88 Rewrites sunglasses feature
    "When an accomplished fashion stylist launches their own brand it’s a time to pay attention, and we couldn’t have been more excited to learn that UAE-Canada based creative, Joyce Gereige, has turned her hand to creating a unisex collection of chic sunglasses."
  • Rewrites Unfazed Sunglasses in Tortoiseshell/Blue: Spotlighted in Marie Claire Arabia's November 2023 Trend Pages
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