Confidence, Rewritten.

Eyewear designed to shift your mindset — and your presence.
Born from a stylist’s eye, Rewrites creates frames that are not just worn, but felt.

Meet Our Founder

Rooted in two worlds — born in Canada to Lebanese parents and shaped by the global style capitals she’s worked in — Joyce Gereige brings a stylist’s instinct to every design.

After over six years styling women across New York, Lebanon, and Dubai, she saw firsthand how the right piece could shift more than a look — it could shift a mood, a posture, an entire presence.

Rewrites was born from that understanding. Drawing from challenging, rewarding, and deeply transformative experiences, Joyce designs frames that merge top-tier materials with considered craftsmanship. Each pair is created not just to be worn, but to support how you move, feel, and show up every day.

OUR DNA

Crafted for Longevity

Built from considered design, thoughtful materials, and world-class craftsmanship — each detail shaped to elevate how you look, feel, and move through the world.

  • Every Rewrites frame is shaped with intention. Designed with precision, crafted with expertise, and built to last — pieces that feel timeless in form and effortless in the moments they become part of your life.
  • Handcrafted from Mazzucchelli cellulose acetate — a material shaped by six generations of Italian mastery — our frames balance beauty, durability, and conscious design.

    Lightweight, sculptural, and naturally expressive, each pair reflects our commitment to quality that lasts and style that evolves with you.
  • Engineered for clarity and comfort, our TAC Polarized lenses elevate how you see and how you move through the world.

    With 100% UV protection, scratch resistance, and rich optical depth, every view becomes sharper, every moment more vivid, and your presence effortlessly more confident.
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  • Mona Vand

    The stylish wife of Gary Vaynerchuk, Mona Vand is a former pharmacist turned wellness expert and entrepreneur.
  • Joelle Mardinian

    Entrepreneur, beauty mogul and the visionary behind Clinica Joelle, Maison De Joelle, Eye Candy, and Dab Dub.
  • Nicole Garcia

    WWE wrestler, Nikki Bella, TV personality and founder of wine label Bonita Bonita.
  • Mona Kattan

    Co-founder of Huda Beauty, founder of Kayali Fragrance, and star of Dubai Bling.
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Join Our Community

Event Series

The Rewrites event series was created to bring our community together in ways that shift how we think, feel, and show up.

From fashion and wellness to conversations that spark real growth, each event is designed to empower you and connect you with others on the same journey toward confidence and clarity.

Be part of it — join our newsletter for updates on what's coming.

Sign Up For Updates
  • Featured in SheerLuxe’s “50 Chic Dopamine Hits,” Rewrites Unfazed sunglasses are recognized as bold, mood-lifting accessories.
  • Grazia Middle East Rewrites feature
    "Rewrites is a new eyewear label reinvigorating the accessories sector this summer with its debut collection of innovative eyewear. Founded by fashion stylist Joyce Gereige, this visionary eyewear label offers creative takes on classic makes."
  • Spotted on the list of top 15 Spring/Summer trends to shop — Rewrites’ Unfazed Tortoiseshell/Blue made its mark as the #8 shades of the season.
  • Villa88 Rewrites sunglasses feature
    "When an accomplished fashion stylist launches their own brand it’s a time to pay attention, and we couldn’t have been more excited to learn that UAE-Canada based creative, Joyce Gereige, has turned her hand to creating a unisex collection of chic sunglasses."
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Find Rewrites IRL

Experience our frames in person at:

📍ANOTHER Concept Store – Zero Naccache & ABC Verdun
📍Mouv x The Brunch Club – Saifi Village