Step Into The World of Rewrites

A luxury eyewear brand born from a stylist’s journey to redefine how we shop, style, and see ourselves.

  • Joelle Mardinian

    Entrepreneur, beauty mogul and the visionary behind Clinica Joelle, Maison De Joelle, Eye Candy, and Dab Dub.
  • Mona Kattan

    Co-founder of Huda Beauty, founder of Kayali Fragrance, and star of Dubai Bling.
  • Nicole Garcia

    TV personality and former WWE wrestler Nikki Bella.
  • Mona Vand

    The stylish wife of Gary Vaynerchuk, Mona Vand is a former pharmacist turned wellness expert and entrepreneur.
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Meet Our Founder

The desire to create confidence through sunglasses was inspired by Joyce Gereige, our founder who was born in Canada and is of Lebanese descent. Drawing inspiration from her personal and professional journey, including over 6 years as a fashion stylist in the Middle East.

Joyce seamlessly translated her learnings from challenging and rewarding paths into creating exceptional products. Fueled by experience and instinct, she curates the finest eyewear, marrying top-tier materials with cutting-edge technology. Each frame is designed not just as an accessory but as a comfortable investment in your everyday style.

Our Story
  • Our frames are crafted from Mazzucchelli cellulose acetate — a material backed by six generations of Italian craftsmanship and innovation. Lightweight, durable, and eco-conscious, each frame is designed to last and made to return to the earth without harm.

  • Our lens technology is built for clarity and performance. Featuring TAC Polarized lenses with premium polarization, 100% UV protection up to 400nm, and a scratch-resistant coating — all engineered for high impact resistance and rich optical depth.

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Join Our Community

Event Series

At Rewrites, we're all about celebrating your boldest self. Our event series is more than just gatherings—it's about building connections, sparking growth, and inspiring each other to be the best version of ourselves. Whether you're exploring fashion, wellness, or engaging in meaningful conversations, these events are designed to energise and empower you.
We can't wait to have you. Sign up for our newsletter to be the first to know about our next event.
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  • Villa88 Rewrites sunglasses feature
    "When an accomplished fashion stylist launches their own brand it’s a time to pay attention, and we couldn’t have been more excited to learn that UAE-Canada based creative, Joyce Gereige, has turned her hand to creating a unisex collection of chic sunglasses."
  • Grazia Middle East Rewrites feature
    "Rewrites is a new eyewear label reinvigorating the accessories sector this summer with its debut collection of innovative eyewear. Founded by fashion stylist Joyce Gereige, this visionary eyewear label offers creative takes on classic makes, such as its tortoiseshell and black eyewear frames that are finished with blue lenses and gold accents."
  • Spotted on the list of top 15 Spring/Summer trends to shop — Rewrites’ Unfazed Tortoiseshell/Blue made its mark as the #8 shades of the season.
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