• Villa88 Rewrites sunglasses feature
    "When an accomplished fashion stylist launches their own brand it’s a time to pay attention, and we couldn’t have been more excited to learn that UAE-Canada based creative, Joyce Gereige, has turned her hand to creating a unisex collection of chic sunglasses."
  • Grazia Middle East Rewrites feature
    "Rewrites is a new eyewear label reinvigorating the accessories sector this summer with its debut collection of innovative eyewear. Founded by fashion stylist Joyce Gereige, this visionary eyewear label offers creative takes on classic makes."
  • Spotted on the list of top 15 Spring/Summer trends to shop — Rewrites’ Unfazed Tortoiseshell/Blue made its mark as the #8 shades of the season.
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Step Into The World of Rewrites

A luxury eyewear brand born from a stylist’s journey to redefine how we shop, style, and see ourselves.

Meet Our Founder

The desire to create confidence through sunglasses was inspired by Joyce Gereige, our founder who was born in Canada and is of Lebanese descent. Drawing inspiration from her personal and professional journey, including over 6 years as a fashion stylist in the Middle East.

Joyce seamlessly translated her learnings from challenging and rewarding paths into creating exceptional products. Fueled by experience and instinct, she curates the finest eyewear, marrying top-tier materials with cutting-edge technology. Each frame is designed not just as an accessory but as a comfortable investment in your everyday style.

ABOUT US
  • Mona Kattan

    Co-founder of Huda Beauty, founder of Kayali Fragrance, and star of Dubai Bling.
  • Nicole Garcia

    WWE wrestler, Nikki Bella, TV personality and founder of wine label Bonita Bonita.
  • Joelle Mardinian

    Entrepreneur, beauty mogul and the visionary behind Clinica Joelle, Maison De Joelle, Eye Candy, and Dab Dub.
  • Mona Vand

    The stylish wife of Gary Vaynerchuk, Mona Vand is a former pharmacist turned wellness expert and entrepreneur.
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Find Rewrites IRL

Experience our frames in person at:

📍ANOTHER Concept Store – Zero Naccache & ABC Verdun
📍Mouv x The Brunch Club – Saifi Village

Because luxury is best experienced in real life.

Join Our Community

Event Series

At Rewrites, we're all about celebrating your boldest self. Our event series is more than just gatherings—it's about building connections, sparking growth, and inspiring each other to be the best version of ourselves. Whether you're exploring fashion, wellness, or engaging in meaningful conversations, these events are designed to energise and empower you.
We can't wait to have you. Sign up for our newsletter to be the first to know about our next event.
EARLY ACCESS
  • Every Rewrites frame begins with intention. From sketch to finish, each detail is refined with precision, transparency, and respect for longevity. Crafted in collaboration with world-class manufacturers, our pieces are built to last — timeless in form, effortless in wear, and made to hold their place in your story.

  • Our frames are handcrafted from Mazzucchelli cellulose acetate — a material born from six generations of Italian artistry. Naturally lightweight, beautifully durable, and eco-conscious by design, each pair embodies timeless quality and a commitment to what lasts.

  • Our lenses are crafted for clarity, comfort, and confidence. TAC Polarized technology ensures 100% UV protection, scratch resistance, and rich optical depth — so every view is sharper, every moment more vivid, and every look effortlessly elevated.

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