Step Into The World of Rewrites

A place where we’re rewriting our mindset when it comes to how we shop.

Rewrites is a luxury eyewear brand redefining how we see ourselves — and how we show up in the world.

Founded in 2023 by fashion stylist Joyce Gereige, Rewrites was born from a belief that style begins with mindset. After styling women across the Middle East — from New York to Lebanon to Dubai — Joyce witnessed firsthand how the right accessory could instantly shift not only a look, but a mood. That energy is the foundation of Rewrites.

Unfazed. Unstoppable. Unmatched.

At the heart of our innovation are TAC polarized lenses — advanced technology that ensures crystal-clear vision, scratch-resistant coating and maximum protection, without compromising on style.

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  • Mona Vand

    The stylish wife of Gary Vaynerchuk, Mona Vand is a former pharmacist turned wellness expert and entrepreneur.
  • Mona Kattan

    Co-founder of Huda Beauty, founder of Kayali Fragrance, and star of Dubai Bling.
  • Nicole Garcia

    TV personality and former WWE wrestler Nikki Bella.
  • Joelle Mardinian

    Entrepreneur, beauty mogul and the visionary behind Clinica Joelle, Maison De Joelle, Eye Candy, and Dab Dub.
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Meet Our Founder

The desire to create confidence through sunglasses was inspired by Joyce Gereige, our founder who was born in Canada and is of Lebanese descent. Drawing inspiration from her personal and professional journey, including over 6 years as a fashion stylist in the Middle East.

Joyce seamlessly translated her learnings from challenging and rewarding paths into creating exceptional products. Fueled by experience and instinct, she curates the finest eyewear, marrying top-tier materials with cutting-edge technology. Each frame is designed not just as an accessory but as a comfortable investment in your everyday style.

Our Story

Join Our Community

Event Series

At Rewrites, we're all about celebrating your boldest self. Our event series is more than just gatherings—it's about building connections, sparking growth, and inspiring each other to be the best version of ourselves. Whether you're exploring fashion, wellness, or engaging in meaningful conversations, these events are designed to energise and empower you.
We can't wait to have you. Sign up for our newsletter to be the first to know about our next event.
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  • At Rewrites, every detail is considered — from first sketch to final frame. We design with purpose, focusing on longevity, transparency, and durability. Our manufacturing partner brings over 12 years of experience, having produced for some of the most respected names in eyewear. The result: a collection made to elevate your everyday and instill pride in what you wear.

  • Our lens technology is built for clarity and performance. Featuring TAC Polarized lenses with premium polarization, 100% UV protection up to 400nm, and a scratch-resistant coating — all engineered for high impact resistance and rich optical depth.

  • Our frames are crafted from Mazzucchelli cellulose acetate — a material backed by six generations of Italian craftsmanship and innovation. Lightweight, durable, and eco-conscious, each frame is designed to last and made to return to the earth without harm.

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