Step Into The World Of Rewrites

A place where we’re rewriting the rules of fashion. Our mission? It goes beyond crafting products; it’s about instilling a mindset that empowers you to embrace your boldest, most confident self, all while focusing on the importance of building a wardrobe based on longevity, transparency, and style.

  • Mona Kattan

    Take your styling cues from Mona Kattan, Co-Founder of Huda Beauty, Founder of Kayali Fragrance and cast member on Dubai Bling - and create a chic office-inspired look by pairing our Unfazed sunglasses with preppy pieces.

  • Lu Kala

    Embracing her 'Pretty Girl Era' with effortless flair: Canadian sensation Lu Kala rocks our exclusive Unfazed sunglasses in Transparent/Grey, elevating her red carpet look with a touch of edge at the 2024 Juno Awards.

  • Mona Vand

    The secret to mastering athleisure wear? Letting your accessories do the talking. Just ask Mona Vand, Wellness Expert, Pharmacist, and the stylish wife of Gary Vaynerchuk - styling our Unfazed sunglasses in Black/Grey for an evening stroll.

  • Nicole Garcia

    Exuding confidence and glamour wearing our Unfazed sunglasses, Former WWE Wrestler and TV Personality Nikki Garcia embodies the spirit of Rewrites while visiting her Barmageddon's billboard in Time Square.

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Universal Fit. Unparalleled Comfort

Crafted from premium Italian Mazzucchelli acetate, our versatile unisex sunglasses redefine style as the ultimate wardrobe staple. Featuring TAC polarized lenses, they offer unmatched clarity, scratch resistance, and UV protection up to 400 nanometers.

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Meet Our Founder

The desire to create confidence through sunglasses was inspired by our Canadian founder, Joyce Gereige's personal and professional journey - drawing inspiration from her extensive 6+ years as a fashion stylist in the Middle East.

She has seamlessly translated her learnings from challenging and rewarding paths into creating exceptional products. Fueled by experience and instinct, she curates the finest eyewear, marrying top-tier materials with cutting-edge technology. Each frame is designed not just as an accessory but as a comfortable investment in your everyday style.

Our Story
  • Grazia Middle East Rewrites feature

    "Rewrites is a new eyewear label reinvigorating the accessories sector this summer with its debut collection of innovative eyewear. Founded by fashion stylist Joyce Gereige, this visionary eyewear label offers creative takes on classic makes, such as its tortoiseshell and black eyewear frames that are finished with blue lenses and gold accents."

    Read More 
  • Rewrites Unfazed Sunglasses in Tortoiseshell/Blue: Spotlighted in Marie Claire Arabia's November 2023 Trend Pages

    Editorial Feature 
  • Villa88 Rewrites sunglasses feature

    "When an accomplished fashion stylist launches their own brand it’s a time to pay attention, and we couldn’t have been more excited to learn that UAE-Canada based creative, Joyce Gereige, has turned her hand to creating a unisex collection of chic sunglasses."

    Full Article 
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