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Confidence, Rewritten.

Luxury eyewear, through a stylist's lens.
The right frame can change more than your look. It can change how you feel—and how you show up.

  • Camila Coelho

    Brazilian-American entrepreneur, & creator.

    Wearing Legacy in Rich Brown
  • Mona Kattan

    Founder, Huda Beauty & KAYALI.

    Wearing Unfazed in Black/Grey.
  • Nikki Bella

    Entrepreneur & WWE Hall of Famer

    Wearing Legacy in Black.
  • Joelle Mardinian

    Founder, Clinica Joelle & Maison.

    Wearing Unfazed in Tortoiseshell/Blue.
  • Melissa Wood-Tepperberg

    Founder, Melissa Wood Health.

    Wearing Legacy in Rich Brown
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Meet Our Founder

Rooted in two worlds — born in Canada to Lebanese parents and shaped by the global style capitals where she built her career — Joyce Gereige brings a stylist's eye to every Rewrites design.

After more than six years styling women across New York, Lebanon, and Dubai, Joyce saw firsthand how the right accessory could shift more than a look — it could shift a mood, a posture, an entire presence.

Rewrites was born from that understanding.

Today, Joyce brings that same perspective to eyewear, creating frames with considered proportions, distinctive silhouettes, and craftsmanship designed to become part of your wardrobe — not just your season.

MEET JOYCE

Made to Be Chosen.

Every detail considered — from first sketch to final finish.

  • The kind of quality you feel.

    Crafted in Italy from premium Mazzucchelli acetate, each frame has a rich depth of colour, a beautifully lightweight feel, and the durability to become a favourite you reach for for years to come.
  • See the difference.
    Designed to make bright days feel effortless, our TAC polarized lenses reduce glare while delivering crisp, comfortable vision, with UV400 protection and a scratch-resistant finish.
  • Made for the way we live now.
    Our Blue Light lenses help reduce digital eye strain and enhance visual comfort through long hours on screens—so your eyes can feel as good as your frames look.
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Choose the presence you want to bring.

Every Rewrites frame was designed with a distinct point of view—so you can choose the one that feels most like you.

SHIFT — The refined statement.

Just enough presence to change the balance of a look.

LEGACY — The modern classic.

Refined, timeless, effortless.

UNFAZED — The bold perspective.

Oversized. Unapologetic. Made to be noticed.

PERSPECTIVE — The subtle shift.

Slim, sculptural, designed for everything beyond the screen.

Find your frame.

Our Community

Beyond the frames

Rewrites is a community built around style, confidence, creativity and intentional living.

From intimate gatherings to conversations with people shaping culture, we create spaces to connect, rethink and rewrite.

EXPLORE THE COMMUNITY

Try Rewrites in person.

Prefer to see them on before you choose?
Find us at select retailers and upcoming pop-ups.

F I N D   U S:

BEIRUT
ANOTHER Concept Store

ABC Verdun (L1–L2) +Zero4 Naccache

Full collection available.

C O M I N G  S O O N:
New York + Washington, DC