Confidence, Rewritten.

Intentional eyewear designed to shift perspective and elevate presence — born from a stylist’s eye.

  • Featured in Grazia USA’s edit celebrating understated, intentional style.
  • Featured in “How I Got My Job As…,” sharing the story behind building Rewrites from the ground up.
  • Seen on the Cosmopolitan Middle East Summer cover shoot, worn by Yasmina Moonlight.
  • Featured in Marie Claire Arabia’s edit of timeless eyewear essentials.
  • Spotlighted in SheerLuxe’s curated edit of standout emerging brands.

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Built with Intention

Every detail considered — from design to performance.

  • Every Rewrites frame is designed with intention, sculpted to move seamlessly through your life. Timeless in shape yet effortlessly wearable, these pieces are built to enhance how you look, feel, and carry yourself — every moment, every day.
  • Engineered for life in motion, TAC Polarized lenses combine 100% UV protection, glare reduction, scratch resistance, and optical depth for unparalleled clarity. Every glance becomes sharper, every horizon more vivid, and every moment effortless — letting you move through your world with confidence, comfort, and poise.
  • Screens are part of life — fatigue doesn’t have to be. Our Blue Light lenses protect your eyes, sharpen your focus, and enhance comfort, letting you move through your digital world with clarity, poise, and intention — all while staying effortlessly stylish.
  • Handcrafted from Mazzucchelli cellulose acetate, shaped by six generations of Italian mastery, these frames are durable, lightweight, and scratch-resistant, yet sculptural and expressive. Each curve and contour is designed to move with your life, withstand daily wear, and reflect a refined, timeless style that evolves with you.
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Meet Our Founder

Rooted in two worlds — born in Canada to Lebanese parents and shaped by the global style capitals she’s worked in — Joyce Gereige brings a stylist’s instinct to every design.

After over six years styling women across New York, Lebanon, and Dubai, she saw firsthand how the right piece could shift more than a look — it could shift a mood, a posture, an entire presence.

Rewrites was born from that understanding. Drawing from challenging, rewarding, and deeply transformative experiences, Joyce designs frames that merge top-tier materials with considered craftsmanship. Each pair is created not just to be worn, but to support how you move, feel, and show up every day.

ABOUT US
  • Mona Vaynerchuk

    The stylish wife of GaryVee, Mona Vand is a former pharmacist turned wellness entrepreneur.

    Wearing Unfazed in Black/Grey.
  • Nicole Garcia

    WWE icon known as Nikki Bella, entrepreneur and founder of Bonita Bonita.

    Wearing Unfazed in Black/Grey.
  • Mona Kattan

    Co-founder of Huda Beauty, founder of KAYALI Fragrances, and star of Dubai Bling.

    Wearing Unfazed in Black/Grey.
  • Joelle Mardinian

    Entrepreneur, beauty mogul, and the visionary behind Clinica Joelle, Maison de Joelle, Eye Candy, and Dab Dub.

    Wearing Unfazed in Tortoiseshell/Blue.
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Shop REWRITES IRL

Step into our world and try our frames firsthand.
📍ANOTHER Concept Store – Zero Naccache & ABC Verdun (featuring our OG Unfazed)
📍Mouv x The Brunch Club – Saifi Village (full collection)

Join Our Community

Event Series

The Rewrites event series was created to bring our community together in ways that shift how we think, feel, and show up.

From fashion and wellness to conversations that spark real growth, each event is designed to empower you and connect you with others on the same journey toward confidence and clarity.

Be part of it — join our newsletter for updates on what's coming.

EARLY ACCESS