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Confidence, Rewritten.

Luxury eyewear inspired by a stylist's belief that one intentional accessory can change how you enter a room.

Meet Our Founder

For more than six years, Joyce Gereige built her career as a fashion stylist across New York, Lebanon, and Dubai.

Working one-on-one with women every day, she noticed something surprising. The biggest transformations rarely came from buying another outfit.

They came from one intentional accessory.

She watched confidence shift the moment someone found the right finishing piece.

People stood taller.
Walked differently.
Saw themselves differently.

That realization challenged the way Joyce thought about fashion.

Instead of encouraging more consumption, she became interested in helping people buy with intention—choosing fewer, better pieces that would remain part of their wardrobe for years.That philosophy became Rewrites.

Today every frame reflects that same belief:

Luxury should last.
Quality should be transparent.
Style should feel timeless.

And confidence should begin long before you enter a room.

ABOUT US

Built with Intention

Every detail considered—from first sketch to final finish.

  • Every Rewrites frame begins with a simple question: Will this deserve a place in someone's wardrobe years from now? Designed with timeless proportions and produced in limited quantities, every collection reflects our belief in buying less, choosing better, and creating pieces made to last.
  • Engineered for everyday performance, our TAC polarized lenses reduce glare while providing exceptional clarity, scratch resistance, and UV400 protection. Designed for effortless comfort, they bring sharper vision to every moment.
  • Designed for modern life, our Blue Light lenses help reduce digital eye strain while enhancing visual comfort during extended screen use. Everyday protection, without compromising style.
  • Crafted from premium Mazzucchelli acetate in Italy, each frame combines six generations of craftsmanship with exceptional durability, rich depth of colour, and lightweight comfort. Designed to be worn often—and for years to come.
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SEEN ON

  • Hannah Bronfman

    Wellness entrepreneur, angel investor, author, & social media influencer.

    Wearing Legacy in Rich Brown
  • Camila Coelho

    Brazilian-American fashion and beauty influencer, entrepreneur, & global content creator.

    Wearing Legacy in Rich Brown
  • Mona Kattan

    Co-founder of Huda Beauty, founder of KAYALI Fragrances, & star of Dubai Bling.

    Wearing Unfazed in Black/Grey.
  • Nicole Garcia

    WWE icon known as Nikki Bella, entrepreneur & founder of Bonita Bonita.

    Wearing Unfazed in Black/Grey.
  • Joelle Mardinian

    Entrepreneur, beauty mogul, and the visionary behind Clinica Joelle, Maison de Joelle, & Dab Dub.

    Wearing Unfazed in Tortoiseshell/Blue.
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Beyond the frames

Our Community

The Rewrites event series was created to bring our community together in ways that shift how we think, feel, and show up.

From fashion and wellness to conversations that spark real growth, each event is designed to empower you and connect you with others on the same journey toward confidence and clarity.

Be part of it — join our newsletter for updates on what's coming.

RSVP NOW

AVAILABLE IN

HALIFAX, NOVA SCOTIA | CANADA
📍Another Shop Boutique – Located in the residences at Queen's Marque. 1715 Lower Water St. (full collection)

BEIRUT, LEBANON
📍ANOTHER Concept Store – Zero Naccache & ABC Verdun (featuring our OG Unfazed)

Find us on Instagram