Step Into The World of Rewrites

A place where we’re rewriting our mindset when it comes to how we shop.

  • Grazia Middle East Rewrites feature
    "Rewrites is a new eyewear label reinvigorating the accessories sector this summer with its debut collection of innovative eyewear. Founded by fashion stylist Joyce Gereige, this visionary eyewear label offers creative takes on classic makes, such as its tortoiseshell and black eyewear frames that are finished with blue lenses and gold accents."
  • Fashion Trend Pages: Highlighting the top 15 Spring/Summer trends to shop, featuring Rewrites Unfazed Tortoiseshell/Blue as the number 8 shades of the season.
  • Villa88 Rewrites sunglasses feature
    "When an accomplished fashion stylist launches their own brand it’s a time to pay attention, and we couldn’t have been more excited to learn that UAE-Canada based creative, Joyce Gereige, has turned her hand to creating a unisex collection of chic sunglasses."
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Designed for your everyday hustle, built to last.

Shop our daily essentials, crafted to make you look good but, most importantly, feel good. Unfazed, unstoppable, unmatched, crafted from Premium Mazzucchelli acetate sourced from Italy, TAC polarised lens blocking up to 400 nanometers + a scratch-resistant coating.

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  • At Rewrites, every detail is crafted with care and purpose, from concept to creation. Our primary focus is on crafting products that are built on longevity, transparency, and durability. We are fortunate enough to work with a manufacturer manufacturer with over 12 years of experience in eyewear, along with collaborations with with some of the most luxurious eyewear brands, helping us bring our vision to life. Our collection is designed not only to enhance your style but also to offer lasting satisfaction and pride of ownership.
  • As the leaders in Cellulose Acetate, our Mazzucchelli acetate is rooted in six generations, driven by one mission: to create excellent, yet innovative, quality built to last. Our lenses are housed in an eco-friendly frame that returns to the planet with no harm.

  • Cutting-edge lens technology delivers unparalleled visual clarity and premium polarization. Our TAC Polarized lens features a scratch-resistant coating, blocking 100% harmful UV rays up to 400 nanometers. Rich in texture yet highly impact-resistant.

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Meet Our Founder

The desire to create confidence through sunglasses was inspired by Joyce Gereige, our founder who was born in Canada and is of Lebanese descent. Drawing inspiration from her personal and professional journey, including over 6 years as a fashion stylist in the Middle East.

Joyce seamlessly translated her learnings from challenging and rewarding paths into creating exceptional products. Fueled by experience and instinct, she curates the finest eyewear, marrying top-tier materials with cutting-edge technology. Each frame is designed not just as an accessory but as a comfortable investment in your everyday style.

Our Story

Join Our Community

Event Series

At Rewrites, we're all about celebrating your boldest self. Our event series is more than just gatherings—it's about building connections, sparking growth, and inspiring each other to be the best version of ourselves. Whether you're exploring fashion, wellness, or engaging in meaningful conversations, these events are designed to energise and empower you.
We can't wait to have you. Sign up for our newsletter to be the first to know about our next event.
Join Us On July 9th in Beirut
  • Mona Kattan

    Co-founder of Huda Beauty, founder of Kayali Fragrance, and star of Dubai Bling.
    Shop Mona’s Picks 
  • Joelle Mardinian

    Entrepreneur, beauty mogul and the visionary behind Clinica Joelle, Maison De Joelle, Eye Candy, and Dab Dub.
    Shop Joelle's Picks 
  • Nicole Garcia

    TV personality and former WWE wrestler Nikki Bella.
    Shop Nicole’s Picks 
  • Lu Kala

    Canadian pop star known for her powerhouse hit “Pretty Girl Era".
    Shop Lu's Picks 
  • Mona Vand

    The stylish wife of Gary Vaynerchuk, Mona Vand is a former pharmacist turned wellness expert and entrepreneur.
    Shop Mona’s Picks 
  • Hyla Nayeri

    Co-founder of the cult-favorite swimwear brand 437.
    Shop Hyla’s Picks 
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