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Confidence, Rewritten.

Fashion changes.

Confidence shouldn't.

Years of styling women taught me that the smallest details often create the biggest shift.

The right eyewear doesn't simply complete a look.

It changes how you show up.

That's why every Rewrites frame is designed to be intentional—not trend-driven.

Crafted to be worn for years.

Chosen to become part of your story.

Meet Our Founder

Raised in Halifax, Nova Scotia, by Lebanese parents, Joyce Gereige spent over six years building her career as a fashion stylist, styling women across New York, Lebanon, and Dubai.

Through years of working one-on-one with clients, she came to believe that the most transformative part of getting dressed wasn't the outfit itself—it was the accessories. Time and again, she watched how the right finishing piece could shift not only a look, but the way someone carried themselves. It wasn't just about style; it was about the quiet confidence that came from feeling completely like yourself.

That belief led her to eyewear.

More than a finishing touch, Joyce saw a thoughtfully chosen frame as something that could transform the way you entered a room—bringing confidence, presence, and a renewed sense of perspective.

Today, every Rewrites collection reflects that same philosophy: intentional design, timeless craftsmanship, and eyewear created to help you see—and feel—the best version of yourself.

ABOUT US

Built with Intention

Every detail considered — from design to performance.

  • Every Rewrites frame is designed with intention, sculpted to move seamlessly through your life. Timeless in shape yet effortlessly wearable, these pieces are built to enhance how you look, feel, and carry yourself — every moment, every day.
  • Engineered for life in motion, TAC Polarized lenses combine 100% UV protection, glare reduction, scratch resistance, and optical depth for unparalleled clarity. Every glance becomes sharper, every horizon more vivid, and every moment effortless — letting you move through your world with confidence, comfort, and poise.
  • Screens are part of life — fatigue doesn’t have to be. Our Blue Light lenses protect your eyes, sharpen your focus, and enhance comfort, letting you move through your digital world with clarity, poise, and intention — all while staying effortlessly stylish.
  • Handcrafted from Mazzucchelli cellulose acetate, shaped by six generations of Italian mastery, these frames are durable, lightweight, and scratch-resistant, yet sculptural and expressive. Each curve and contour is designed to move with your life, withstand daily wear, and reflect a refined, timeless style that evolves with you.
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Join Our Community

Event Series

The Rewrites event series was created to bring our community together in ways that shift how we think, feel, and show up.

From fashion and wellness to conversations that spark real growth, each event is designed to empower you and connect you with others on the same journey toward confidence and clarity.

Be part of it — join our newsletter for updates on what's coming.

RSVP NOW

True luxury isn't about having more. It's about choosing better.

  • Camila Coelho

    Brazilian-American fashion and beauty influencer, entrepreneur, & global content creator.

    Wearing Legacy in Rich Brown
  • Mona Kattan

    Co-founder of Huda Beauty, founder of KAYALI Fragrances, & star of Dubai Bling.

    Wearing Unfazed in Black/Grey.
  • Hannah Bronfman

    Wellness entrepreneur, angel investor, author, & social media influencer.

    Wearing Legacy in Rich Brown
  • Joelle Mardinian

    Entrepreneur, beauty mogul, and the visionary behind Clinica Joelle, Maison de Joelle, & Dab Dub.

    Wearing Unfazed in Tortoiseshell/Blue.
  • Nicole Garcia

    WWE icon known as Nikki Bella, entrepreneur & founder of Bonita Bonita.

    Wearing Unfazed in Black/Grey.
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WHERE TO FIND US IRL

HALIFAX, NOVA SCOTIA | CANADA
📍Another Shop Boutique – Located in the residences at Queen's Marque. 1715 Lower Water St. (full collection)

BEIRUT, LEBANON
📍ANOTHER Concept Store – Zero Naccache & ABC Verdun (featuring our OG Unfazed)

Find us on Instagram