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Confidence, Rewritten.

Intentional eyewear designed to shift perspective and elevate presence — born from a stylist’s eye.

Meet Our Founder

Born in Canada to Lebanese parents and shaped by years working across New York, Lebanon, and Dubai, founder Joyce Gereige brings a stylist's eye to every frame.

After styling women for more than six years, she discovered that the smallest details often create the greatest shift. The right eyewear doesn't just complete a look—it changes how you carry yourself.

That belief became Rewrites. Designed with premium materials and intentional craftsmanship, each frame is created to offer lasting quality and quiet confidence for everyday life.

ABOUT US

Built with Intention

Every detail considered — from design to performance.

  • Every Rewrites frame is designed with intention, sculpted to move seamlessly through your life. Timeless in shape yet effortlessly wearable, these pieces are built to enhance how you look, feel, and carry yourself — every moment, every day.
  • Engineered for life in motion, TAC Polarized lenses combine 100% UV protection, glare reduction, scratch resistance, and optical depth for unparalleled clarity. Every glance becomes sharper, every horizon more vivid, and every moment effortless — letting you move through your world with confidence, comfort, and poise.
  • Screens are part of life — fatigue doesn’t have to be. Our Blue Light lenses protect your eyes, sharpen your focus, and enhance comfort, letting you move through your digital world with clarity, poise, and intention — all while staying effortlessly stylish.
  • Handcrafted from Mazzucchelli cellulose acetate, shaped by six generations of Italian mastery, these frames are durable, lightweight, and scratch-resistant, yet sculptural and expressive. Each curve and contour is designed to move with your life, withstand daily wear, and reflect a refined, timeless style that evolves with you.
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Join Our Community

Event Series

The Rewrites event series was created to bring our community together in ways that shift how we think, feel, and show up.

From fashion and wellness to conversations that spark real growth, each event is designed to empower you and connect you with others on the same journey toward confidence and clarity.

Be part of it — join our newsletter for updates on what's coming.

RSVP NOW

True luxury isn't about having more. It's about choosing better.

  • Camila Coelho

    Brazilian-American fashion and beauty influencer, entrepreneur, & global content creator.

    Wearing Legacy in Rich Brown
  • Mona Kattan

    Co-founder of Huda Beauty, founder of KAYALI Fragrances, & star of Dubai Bling.

    Wearing Unfazed in Black/Grey.
  • Hannah Bronfman

    Wellness entrepreneur, angel investor, author, & social media influencer.

    Wearing Legacy in Rich Brown
  • Joelle Mardinian

    Entrepreneur, beauty mogul, and the visionary behind Clinica Joelle, Maison de Joelle, & Dab Dub.

    Wearing Unfazed in Tortoiseshell/Blue.
  • Nicole Garcia

    WWE icon known as Nikki Bella, entrepreneur & founder of Bonita Bonita.

    Wearing Unfazed in Black/Grey.
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WHERE TO FIND US IRL

HALIFAX, NOVA SCOTIA | CANADA
📍Another Shop Boutique – Located in the residences at Queen's Marque. 1715 Lower Water St. (full collection)

BEIRUT, LEBANON
📍ANOTHER Concept Store – Zero Naccache & ABC Verdun (featuring our OG Unfazed)

Find us on Instagram