Our Story
Rewrites is a luxury eyewear brand redefining how we see ourselves — and how we show up in the world.
Founded in 2023 by fashion stylist Joyce Gereige, Rewrites was born from the belief that style starts with mindset. After years spent styling women across the Middle East — from New York to Lebanon to Dubai — Joyce saw how the right piece could instantly shift not just a look, but a mood. That’s the energy she built Rewrites on.
We design eyewear that empowers — elevated staples that merge timeless design with everyday wearability. Every frame is carefully crafted for comfort, built to last, and created to make you feel more like yourself — bolder, brighter, and fully aligned.
“Eyewear has the power to change your presence. It’s not just what you wear — it’s how you feel when you wear it.” – Joyce Gereige
At Rewrites, we’re rewriting more than the rules of fashion. We’re shifting the conversation around how we shop, dress, and express ourselves. This is about conscious choices, lasting style, and confidence that runs deep — from how you look to how you live.
Worn by tastemakers like Mona Kattan, Nicole Garcia, and Lauryn Bosstick, and featured in Marie Claire Arabia and Grazia Middle East, Rewrites is quickly becoming a go-to for elevated, intentional style.
This isn’t just eyewear.
It’s your next chapter.
REWRITES IN THE MAKING
The Start Of Rewrites
Bringing The Vision To Life
Our Mission
Why Rewrites
