Our Story
Welcome to Rewrites, where we embark on a transformative journey to redefine the way we approach fashion. Our mission goes beyond crafting products; it's about instilling a mindset that empowers you to embrace your boldest, most confident self while focusing on building a wardrobe grounded in longevity, transparency, and style.
Founded by fashion stylist Joyce Gereige in 2023, Rewrites is shaped by her unique perspective as a Canadian with Lebanese descent. The brand offers luxury eyewear designs that serve as quintessential wardrobe staples, elevating your everyday style. By marrying top-tier quality with innovative lens technology, we emphasize timeless designs, universal fit, and unparalleled comfort.
Our pursuit to infuse confidence into the world of sunglasses is rooted in Joyce’s personal and professional journey. With over six years of experience as a fashion stylist in the Middle East, Joyce seamlessly translates her learnings from both challenging and rewarding paths into creating exceptional products.
“As a stylist, I’ve always been captivated by the power of accessories. When you slip on a bold pair of sunglasses, you instantly transform—walking into any room as your most confident self—elevated, powerful, and ready to conquer your day. That’s the experience I want everyone who wears Rewrites to feel.”
Fueled by experience and instinct, Joyce curates the finest eyewear, ensuring each frame is designed not just as an accessory, but as a comfortable investment in your everyday style.
Step into the world of Rewrites—a place where we're rewriting the rules of fashion. Discover our signature Unfazed style, worn by influencers like Mona Kattan, Nicole Garcia, Lauryn Bosstick, and featured in Marie Claire Arabia/Grazia Middle East.
REWRITES IN THE MAKING
The Start Of Rewrites
Bringing The Vision To Life
Our Mission
Why Rewrites
