Our Story
Welcome to Rewrites, where we’re on a mission to transform the way we approach fashion. Our vision goes beyond crafting exceptional products; it's about creating a mindset that empowers you to embrace your boldest, most confident self. We’re all about building a wardrobe grounded in longevity, transparency, and timeless style.
Founded in 2023 by fashion stylist Joyce Gereige, Rewrites is shaped by her unique perspective as a Canadian with Lebanese roots. Our luxury eyewear designs are more than accessories—they are elevated wardrobe staples that enhance your everyday style. By merging top-tier craftsmanship with innovative lens technology, we deliver eyewear that’s not only beautiful but universally flattering, incredibly comfortable, and built to last.
Joyce’s personal and professional journey has fueled our pursuit of confidence through eyewear. With over six years of experience as a fashion stylist in the Middle East, Joyce has channeled her learnings from both the challenges and triumphs of styling into every pair of glasses we create.
"As a stylist, I’ve always been captivated by the transformative power of accessories. Slip on a bold pair of sunglasses, and you’re instantly a different person—elevated, empowered, and ready to take on the world. That’s the experience I want everyone who wears Rewrites to feel."
Driven by passion and precision, Joyce carefully curates each frame, ensuring that our sunglasses are more than just accessories—they are an investment in timeless style, comfort, and confidence.
Step into the world of Rewrites, where we’re rewriting the rules of fashion. Discover our signature Unfazed style, worn by influencers like Mona Kattan, Nicole Garcia, Lauryn Bosstick, and featured in Marie Claire Arabia and Grazia Middle East.
REWRITES IN THE MAKING
The Start Of Rewrites
Bringing The Vision To Life
Our Mission
Why Rewrites
