Our Story
Rewrite Your Mindset. Elevate Your Style.
Rewrites was built from the desire to rewrite people’s mindset when it comes to how they shop, guided by two core values: quality and confidence. Every frame is designed not just to be worn, but to be felt.
Meet Our Founder
Founded in 2023 by fashion stylist Joyce Gereige, Rewrites reflects her global perspective and lived experience. From New York to Lebanon to Dubai, Joyce has spent years styling women, learning how the right piece can shift more than a look — it can shift a mood, a posture, and presence itself.
Through her work, she discovered that style isn’t just about clothing or accessories — it’s about intentional choices that elevate everyday confidence.
The Mindset Shift
Years of travel and overpacked suitcases led Joyce to a simple realization: less can be more, but only when choices are intentional. By refining her own wardrobe, embracing slow fashion, and curating pieces that truly matter, she created Rewrites — eyewear that transforms how you look, feel, and show up in the world.
Our Philosophy
At Rewrites, every frame is crafted with purpose: from design and materials to precision and finish.
We partner with world-class manufacturers and use Mazzucchelli acetate, six generations of Italian craftsmanship, to ensure each piece is lightweight, durable, and timeless. Our TAC polarized lenses offer clarity, comfort, and UV protection, making every glance sharper, every moment more vivid.
We believe that confidence begins with intention — and that the right frame can elevate your presence effortlessly, day after day.
Seen On + Featured In
Rewrites frames have been spotted on Lauryn Bosstick, Nicole Garcia, Mona Kattan, and many more.
The brand has been featured in Marie Claire Arabia, Grazia Middle East, and beyond, quickly becoming a go-to for elevated, intentional style.
Where We Go, Rewrites Goes
The brand travels with Joyce, bringing intentional style and elevated confidence to every city she visits. Rewrites is designed to meet you wherever life takes you — a companion in every moment of presence, clarity, and self-expression.
REWRITES IN THE MAKING
The Start Of Rewrites
Bringing The Vision To Life
Our Mission
Why Rewrites
