Founder Feature: Joyce Gereige on Style, Entrepreneurship & Staying True to Your Vision

From Styling Icons to Building a Purpose-Driven Brand — A Conversation with Joyce Gereige

In the latest episode of The REFIND Take, our founder Joyce Gereige shares her inspiring journey — from styling music videos in the Middle East to building a fashion brand rooted in intentional design and self-expression.

During the conversation, Joyce opens up about the lessons she’s learned as both a creative and an entrepreneur. Here are a few takeaways from the episode:

1. Start Before You're Ready
Joyce emphasizes the power of trusting your instincts, even when the path ahead isn’t clear. Whether it’s styling your first client or launching your own brand, taking action is what leads to clarity.

2. Stay True to Your Vision
Building a brand, a wardrobe, or a personal style isn’t about following every trend — it’s about understanding what feels authentic to you and leaning into it, unapologetically.

3. Faith & Consistency Go Hand-in-Hand
Behind every creative success is a foundation of belief and discipline. Joyce shares how staying grounded and consistent has helped her navigate both business and life.

This episode is the perfect listen for anyone looking for a dose of style, business, and mindset inspiration.

→ Tune in to the full conversation