At Rewrites, we believe you deserve to know what your eyewear is made from, where it comes from, and why every decision was made.
Our philosophy has always been simple:
Buy less. Choose better. Wear longer.
As an independent eyewear house, we design intentionally, produce in limited quantities, and continuously look for ways to improve our materials, packaging, and processes.
Designed with Intention
Every frame begins with a question:
"Will this still deserve a place in someone's wardrobe years from now?"
Founder and stylist Joyce Gereige works directly with our manufacturing partners and personally approves every detail — from proportions and fit to logo placement, packaging, and finish.
Nothing is included by accident.
Premium Materials
Mazzucchelli Acetate — Italy
Our frames are crafted using Mazzucchelli acetate sourced from Castiglione Olona, Italy — a family business with more than six generations of expertise in premium acetate production.
Chosen for its durability, comfort, depth of colour, and luxurious finish, it allows us to create frames designed to be worn for years rather than seasons.
TAC Polarized Lenses
Our polarized lenses are produced by specialized optical manufacturing partners in China using advanced TAC lens technology selected for its exceptional clarity and performance.
Every lens includes: Polarization to reduce glare Scratch-resistant coating Lightweight construction High impact resistance 100% UVA and UVB protection up to 400nm
Blue Light Technology
Our optical collection includes blue light filtering lenses designed to help reduce digital eye strain and improve visual comfort during extended screen use.
Limited Production Runs
We intentionally produce in small batches.
This allows us to avoid overproduction, maintain a higher level of quality control, and create collections that feel considered rather than disposable.
Our approach to eyewear mirrors our approach to fashion:
fewer pieces, chosen intentionally, worn often.
Packaging With Purpose
For our latest limited release, we partnered with local manufacturers in Lebanon to create custom hard presentation boxes produced using recycled materials.
Across our packaging and fulfillment process, we prioritize recyclable materials and avoid unnecessary plastic wherever possible.
Even our shipping boxes are produced using recycled materials through Canadian suppliers rather than relying on plastic mailers or excess packaging.
Designed For Longevity
Every Rewrites frame is designed with longevity in mind.
Our frames can accommodate prescription lenses through your local optometrist, extending their life and allowing them to evolve alongside your needs.
Should something happen, we also offer replacement frame support whenever possible to help keep your eyewear in rotation longer.
Looking Forward
Transparency isn't a destination.
As Rewrites grows, we remain committed to improving our materials, packaging, and processes while staying true to our philosophy of intentional consumption and slow fashion.
Through our events, community conversations, and collaborations, we're constantly learning from people who challenge us to do better and build better.
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